I was tasked with creating a visual system for Renault who are the official car partner of the Dublin International Film Festival. My visual system uses the language of a camera lens’ shutter and a satisfying coincidence between the shape of the aperture and the geometry of the Renault emblem. Interesting crops of this aperture device form bold background assets that work as the base of this identity. Headlines subtly fade into the background, dialling up a sense of drama. Large sweeping gradients and a black and white colour palette create a refined look, worthy of a film festival.